7 Paradoxical Sales Principles πŸŽ―

IMG_2278Author: Jill Konrath 

1. To Win More Sales, Stop Selling
When people feel like they’re being sold, they react negatively and put up barriers. Focus on helping your prospects achieve their business, professional and personal objectives – not making a sale. 

 2. To Speed Up Your Sales Cycle, Slow Down 

The more quickly you push to a close, the higher resistance you encounter. Go one step at a time. When your prospects know you want to help them make the right decision, not a rash one, the process moves faster. 

 3. To Make Decisions Easier, Offer Fewer Options 

When you increase the complexity of the decision, you decrease the likelihood of winning the sale. To help your prospects move forward, give them less to choose from. Keep it simple – always. 

4. To Be More Natural, Prepare Like Crazy 

Today’s customers suffer no fools. If you’re not ready with the right message, questions or presentation, you’ll stumble or be stilted in your meeting. When you do prepare, you can be your best self. 

5. To Get Bigger Contracts, Start Smaller 

When you pursue the “whole shebang,” decisions are more complex and costly, making it much tougher to get approval. Reduce the risk by starting small and proving your capabilities. Then, it’s easy to grow. 

6. To Speed Up Your Learning Curve, Fail Fast 

It’s inevitable that you’ll make mistakes. So don’t wait till you’ve figured out the “perfect pitch” before moving forward. In sales, there is no failure – just lots of opportunities for experimentation, learning and growth.
 

7. To Differentiate Your Offering, Become the
Differentiator
 

That’s the biggest reality in today’s market. Your products, services or solution are secondary to your knowledge, expertise and the difference you make for your customers. Invest time in yourself.

About Jill 

Sales keynote speaker | Sales accelerator | Author of 3 bestselling books | Sales blog with 125K followers

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